A communication operating system for the enterprise.
Drop is delivered as a trilogy of interconnected products — Studio, Viewer, and Flows — each built on the same core schema and AI infrastructure. Together, they form a system that creates content, maps how it flows, and improves how your organisation thinks.
Measure understanding, not attention.
Drop models communication as a directed graph and infers comprehension from semantic signals and behaviour—viewing patterns, questions asked, and drift over time.
Signal-1. The first model built to see how understanding moves—and where it stops.
Drop has built a semantic propagation model—one that tracks how messages travel, transform, and land across your organisation.
Signal-1 doesn't process language. It models behaviour: who receives what, how meaning drifts, where understanding breaks down.
Not a writing model. An understanding model.
Ingest
Messages, docs, decks, Slack, transcripts
Semantic Encoding
Structure, claims, tasks, context
Propagation Model
Audience modelling, drift prediction
Clarity Engine
Rewriting, optimisation, routing
Understanding Graph
Persistent meaning over time
Why Drop
Communication that learns from itself.
Every organisation communicates constantly — updates, briefings, onboarding, strategy rollouts. But almost none of it is measured. You don't know what landed, who understood, or where meaning drifted.
Drop changes that. By structuring communication into reusable, measurable units, every message becomes an opportunity to learn. What confused people? Where did attention drop? What needs clarifying?
Traditional tools measure opens and clicks. Drop measures understanding — tracking how meaning propagates, where it fragments, and how to make the next message clearer.
The result: leaders who know their strategy landed. Experts who don't repeat themselves. Teams aligned on the same interpretation. And an organisation that gets smarter with every message it sends.
Your creative and storytelling companion for work.
Start from anything—an interview, transcript, chat, document, or briefing. Drop Studio turns raw input into a polished Drop, with beautiful visuals and enhanced messaging—ready for town halls, expert briefs, strategy updates, onboarding, and more.
Bring inputs
- Interview
- Voice transcript
- Chat thread
- Document / deck
- Briefing notes
Produce formats
- Presentations
- Town halls
- Podcasts / narration
- Video explainers
- Interactive explainers
- Articles
Why it saves time
- Guided structure and narrative templates
- Visual companions to make concepts land
- Reusable Drops instead of starting over
Replace chaos with a system.
Most teams rely on meetings, decks, docs, and threads—then hope the message lands. Drop turns communication into Drops delivered through Flows, so you can measure what people understood and improve the next message.
| Capability | Status quo | Drop |
|---|---|---|
| Creation | ||
| Guided story structure (templates) | ||
| AI-assisted visuals and media | ||
| Reusable, versioned communication objects | ||
| Delivery | ||
| Asynchronous multimedia viewing | ||
| Q&A inside the communication | ||
| Orchestrated delivery by audience/region | ||
| Understanding | ||
| Measure reach and penetration | ||
| Detect drift and bottlenecks | ||
| Feedback loop to improve the next message | ||
| Creation | |
|---|---|
| Guided story structure (templates) | |
| AI-assisted visuals and media | |
| Reusable, versioned communication objects | |
| Delivery | |
| Asynchronous multimedia viewing | |
| Q&A inside the communication | |
| Orchestrated delivery by audience/region | |
| Understanding | |
| Measure reach and penetration | |
| Detect drift and bottlenecks | |
| Feedback loop to improve the next message | |
| Creation | |
|---|---|
| Guided story structure (templates) | |
| AI-assisted visuals and media | |
| Reusable, versioned communication objects | |
| Delivery | |
| Asynchronous multimedia viewing | |
| Q&A inside the communication | |
| Orchestrated delivery by audience/region | |
| Understanding | |
| Measure reach and penetration | |
| Detect drift and bottlenecks | |
| Feedback loop to improve the next message | |
Create → Deliver → Measure → Improve.
Drop is a trilogy of interconnected products — Studio, Viewer, and Flows — each built on the same core schema and AI infrastructure. Together, they form a system that creates, delivers, and learns.
Drop Studio
Turn expertise into structured, reusable communication. Start from anything — an interview, transcript, chat, or briefing. Drop Studio transforms raw input into polished Drops with AI-generated visuals, voice, and narrative structure.
Drop Viewer
Replace meetings with multimedia experiences. Deliver Drops as asynchronous, interactive content — with timeline navigation, Q&A, and viewer-level analytics. Understanding happens on the viewer's schedule, not yours.
Drop Flows
Orchestrate how communication moves. Measure its effect. Track reach, penetration, alignment, and drift — then use those insights to improve the next message. Communication becomes a feedback loop, not a broadcast.
Drop Intelligence
Feed learnings back into creation. Signal-1 analyses what confused people, where drift appeared, and how to restructure the next Drop. The system gets smarter with every message you send.
Translate raw activity into actionable insight.
Automated reports summarising communication health, predictive models for message impact, and comparative benchmarks across departments and time periods.
Velocity
Speed of understanding spread
Improves when messages are simpler, flows are shorter
Alignment
Semantic match: intent ↔ response
Improves when language is clear, audience is targeted
Resonance
Persistence of engagement
Improves when Drops are replayed and shared
Network Health
Balance of information exchange
Improves when fewer bottlenecks and silos
Drop detects five critical communication patterns.
Echo Chamber
Group with few external edges — siloed communication
Connector
Node linking disconnected groups — valuable bridges
Waterfall
Sequential top-down propagation — alignment focused
Swarm
Highly interconnected subgraph — high trust & collaboration
Broadcast
One node distributing to many — efficient but fragile
Experience the communication operating system.
Drop turns every message into a unit of clarity, every team into a network of understanding, and your entire company into a faster, smarter, aligned system.