From Communication to Intelligence.
Modern organisations are drowning in communication — yet starving for understanding. Drop turns every message into structured, measurable data. When communication becomes data, it can learn. And when it learns, the organisation itself becomes intelligent.
Turn communication—meetings, docs, briefings, expertise—into measurable understanding.
Create → Distribute → Measure → Improve.
Drop Studio is your creative and storytelling companion. Start from an interview, transcript, chat, document, or briefing—then deliver and measure what landed.
1. Create with Drop Studio
Start from anything—an interview, transcript, chat, document, or briefing. Drop turns it into a polished Drop: town halls, expert briefs, strategy updates, onboarding, incident comms, and more.
2. Distribute with Drop Flows
Deliver asynchronously in Viewer—timelines, replay, and Q&A—so understanding happens on demand.
Measure drift. Improve clarity.
Drop doesn't just send messages — it learns from them. See where understanding breaks down and make the next message clearer.
3. Measure with Drop Flows
Measure reach, comprehension, drift, and bottlenecks. See where understanding flows—and where it stops.
4. Improve with Drop Intelligence
Feed learnings back into Studio: what confused people, where drift appeared, and how to restructure the next Drop.
For people who run on clarity.
Because shared understanding is the simplest, strongest way to align a company.
Leaders
Ensure every message lands the same way everywhere, accelerating decisions and reducing organisational drag.
Experts
Transform repeat explanations into reusable Drops that multiply impact without multiplying time.
Teams
Get fast, accurate understanding on your own schedule — no syncs, no ambiguity, no wasted hours.
Organisations
Turn updates, briefings, and knowledge into a measurable system that keeps everyone moving together.
You don't fail from lack of information. You fail when it doesn't move.
Thousands of messages. Almost no visibility on what really sticks.
Meetings no one remembers
Decisions made, context lost. The same questions return weeks later.
Documents no one reads
Strategy decks sit unopened. Critical knowledge stays buried.
Experts repeating themselves
A third of their time explaining what they've explained before.
Threads that vanish
Slack conversations disappear by lunchtime. Context drifts instantly.
Your organisation communicates constantly. But you don't know what it actually understands. Thousands of messages. Almost no visibility on what really sticks.
The high cost of poor internal communication.
Effective internal communication isn't just a "nice to have" — it's a major cost centre. Recent studies by McKinsey and IDC reveal the true scale of the problem.
of every knowledge worker's time is spent searching for information they already have.
lost per year by the average large organisation from poor onboarding and undocumented knowledge.
of expert time is spent re-explaining existing knowledge — up to €90K per expert per year.
lost annually in the U.S. alone due to inefficiencies in knowledge work and internal communication.
There must be a new unit. Understanding.
Understanding is the real engine of progress — but today it's unmeasured, unmanaged, unanalysable.
Organisations measure everything — productivity, engagement, NPS, OKRs, tickets, output. But not the one thing that actually determines execution: understanding.
Teams act on different interpretations
Strategy fragments across functions
Knowledge is repeatedly re-explained
Drift appears the moment messages travel
Structure communication, and it becomes computable.
Make it computable, and you can measure it.
Measure it, and you can improve it.
Drop reframes communication as a directed knowledge graph. Every message becomes a node, every transmission becomes an edge, and understanding becomes measurable across the entire network.
By applying network science and machine learning to organisational communication, Drop can model efficiency, identify bottlenecks, and infer comprehension — in real time.
Velocity
Speed of understanding spread through your organisation
Penetration
Coverage completeness across your target audience
Alignment
Semantic match between intent and comprehension
Half-Life
How quickly clarity decays after transmission
Drops
Structured, multimedia capsules of communication. The atoms of understanding — each carrying metadata, semantic embeddings, and behavioural data.
Flows
The pathways through which Drops move. The bloodstream of information — tracking who receives, understands, and forwards each message.
Intelligence
The observation and optimisation layer. The nervous system of the organisation — measuring, learning, and improving how understanding happens.
Signal-1. The first model built to see how understanding moves—and where it stops.
Drop has built a semantic propagation model—one that tracks how messages travel, transform, and land across your organisation.
Signal-1 doesn't process language. It models behaviour: who receives what, how meaning drifts, where understanding breaks down.
Not a writing model. An understanding model.
Ingest
Messages, docs, decks, Slack, transcripts
Semantic Encoding
Structure, claims, tasks, context
Propagation Model
Audience modelling, drift prediction
Clarity Engine
Rewriting, optimisation, routing
Understanding Graph
Persistent meaning over time
From our whitepaper
"Claude Shannon defined communication as the transmission of information across a channel with noise. Drop extends this: it measures not only transmission, but comprehension — the reduction of uncertainty in human meaning."
From Shannon to Structure — Drop
Turn updates into alignment—measured.
Replace recurring meetings with Drops people actually watch, understand, and act on. Track reach, comprehension, and drift—then improve the next message.